SOUNDCTRL is a competitive social experience for music fans. We reach the most engaged superfans on the internet. And they actually open our emails.
SOUNDCTRL is the home of music fandom. Where fans track their listening, compete for the #1 spot, debate in Stan Wars, and prove who's really the biggest fan. If your audience loves music, they're already looking for us.
A mobile + web app where fans earn points from verified Spotify listening, compete in structured fan debates (Stan Wars), climb leaderboards, and subscribe to artist fandoms for $4.99/month. Think Duolingo leagues meets fantasy sports, but for music.
A music culture publication reaching 10,000 engaged superfans with a 71% open rate. 3.4x the industry average. We cover fandom culture, artist spotlights, fan community stories, and the intersection of music, identity, and technology.
"Fandoms don't just listen to music. They break streaming records, launch careers overnight, sell out arenas, and move culture. They're the most powerful audience in entertainment and the most underserved. SOUNDCTRL is the platform they've been waiting for."
Wasiu, Founder & CEOOur audience isn't casual listeners. They're the 20% of music fans who spend 80% more than everyone else on streaming, merch, concerts, and culture.
Gen Z music obsessives who identify with their favorite artists and fandoms. Music isn't background noise. It's identity.
Active on TikTok, Twitter/X, Instagram, and Spotify. They share, debate, and stream daily. SOUNDCTRL channels all of it.
Superfans spend 80% more on music-related activities than casual listeners. They buy merch, attend concerts, and pay for access. (Luminate, 2024)
These fans already argue about who's the biggest fan on Twitter. SOUNDCTRL gives them leaderboards and proof.
They set trends, drive streaming numbers, create fan content, and influence what goes viral. They ARE the culture.
These fans decide what goes viral, which songs chart, and which artists blow up. Reaching them means reaching the culture before everyone else.
Former music executive and artist manager. Built SOUNDCTRL from both sides of the artist-fan relationship, with the industry access and cultural understanding that only comes from years inside the machine.
Direct relationships with labels, managers, and artists across the industry. 700+ artists onboarded to SOUNDCTRL through founder-led partnerships.
We offer brands and partners direct access to the most engaged music fan audience on the internet.
Reach 10,000 subscribers with a 71% open rate. That's 7,100+ engaged music superfans reading every issue. Sponsored content, brand spotlights, event coverage, and product features.
Brand-powered fan challenges, quests, and competitions inside the SOUNDCTRL app. Your brand becomes part of the fandom experience. Not an interruption, but an engagement driver.
Joint activations at concerts, festivals, and industry events. We bring the audience data and fan community. You bring the brand power and event access.
Quick reference metrics and high-resolution assets for journalists, PR professionals, and brand partners.
For press inquiries, partnership opportunities, and event coverage requests.
